I don't know about the nuts and bolts, but the basics of the thing are Cubed burley and deer tongue. At first I didn't understand exactly how one would smoke cubed burley, but it came with time. The first few bowls didn't "wow" me as they were following stronger English tobaccos. However, since then I have given it first shot at my unburned palate and have found it to be a really nice, light easy burning blend. It is nutty and sweet and almost has a hint of vanilla. Very nice.
I am not licensed to speak about the disparity between the private and public life of Mr. Bing Crosby. This tobacco, however, seems to fit perfectly with his public personae. It is easy going and enjoyable. Wonderfully, smooth and it helps to hum "Sam's Song" or "Blue Skies" while burning through the wonderful duration of it. What a gas!