It also turns out that it was named for a famous Scottish Military unit. I gotta admire anyone who can fight in plaid, though I imagine that they no longer fight in plaid. They are, however a pretty impressive group of soldiers. Gotta love a military tradition that has stood the test of time. You also have to respect a company that is willing to take advantage of the bravery and dedication of others to help them sell a product that causes cancer. Great stuff. Try it.